SOCIAL MEDIA CAMPAIGN FOR METAMUCIL


Challenge

How do we get women to realize that pooing well plays an essential role in the overall health?

Truth

Most women don’t want a fad diet or fitness craze to feel good, but want something that fits their life, now and forever.

Solution

We developed a love story like no other. A perfect match between Nugget from Colon Town and Miss Meta Mucil. Through bringing them together and highlighting the change in poo since bonding with Metamucil, we can see how pooing and health are inter-twined. The campaign allows us to enter into a dialogue of the health claims of Metamucil in an entertaining way. From the minute it went live, an extraordinary amount of people shared, liked and commented. Not only were we able to get poo talked about, we were able to cement Metamucil as the constipation buster with many health benefits through the love story that moved a nation.
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