Challenge: Without early diagnosis, people with Alzheimer’s Disease often struggle to make sense of their symptoms and miss out on the support they need. So how do you ensure Alzheimer’s doesn’t go unnoticed?
Solution: We launched a screening campaign, enlisting the help of GPs to find Alzheimer’s. We created an educational website, screening tools and patient support designed to aid early diagnosis. This was supported by direct mail, field force materials and conference engagement tactics.
Reaction: GPs embraced early screening. Patients received a diagnosis that helped explain their symptoms. And the campaign was awarded a Global for Best Integrated Campaign.
May 27, 2019