Challenge: We wanted to explain to mums and mums-to-be the importance of their nutritional choices.

Solution: The first 1,000 day’s nutrition lays the foundation for a healthy future. So we created a magical world entirely out of food – a world quite literally built on nutrition. It allowed children to explore, have fun and begin their journey toward a healthier life.  The film directed mums to the Start Healthy Stay Healthy (SHSH) site, offering nutritional tips, advice and recipes for the first 1,000 days.

Reaction: The campaign launched the SHSH site within Australia, generating a surge in interest in nutrition during a child’s first 1,000 days. It also formed part of broader, global initiative.