McCann Health Australia | Viagra - The Elephant In the Room
TVC, Agency
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Elephant in the room

Challenge: Men are often reluctant to talk to their doctor about erectile dysfunction (ED). Our challenge was to find a way to start the conversation.


Solution: Men will see their GP but find themselves unable to acknowledge the real reason for their visit. So it was time to acknowledge the elephant in the room. Our campaign used an unforgettable memory prompt to encourage men to talk to their doctor. It appeared in TVC, print and waiting room posters, reassuring men that their GP understood their discomfort.


Reaction: The campaign immediately attracted attention, giving men the courage to talk to their doctor.