McCann Health Australia | Viagra - The Elephant In the Room
TVC, Agency
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End The Cover Up

Challenge: People living with the skin condition rosacea have given up on finding help. They believe that the only option is to cover up their condition with make-up. Our challenge was to help them overcome their embarrassment and seek advice from their doctor.


Solution: Rosacea is a medical condition, not simply a cosmetic one. So we created an online film that shows how make-up only masks the problem. It encouraged sufferers to end the cover up and talk to their GP. It was supported by a website and targeted online and print ads.


Reaction: The campaign was widely viewed, generating significant website traffic and coverage in The Daily Mail, reaching over 1.7 million people in Australia alone.


Covered By the DailyMail UK HERE 


May 6, 2019