McCann Health Australia | Guide Dogs Victoria Anniversary On Wheels
portfolio_page-template-default,single,single-portfolio_page,postid-22244,ajax_fade,page_not_loaded,,select-theme-ver-4.6,menu-animation-underline,popup-menu-text-from-top,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

Guide Dogs Victoria
On Wheels

Challenge: Guide Dogs Victoria wanted to celebrate their 60th Anniversary. So we searched for a celebration that would utilise the four-legged star power of our Guide Dogs to engage and educate.


Solution: We worked in partnership with Public Transport Victoria (PTV)/Yarra Trams to create an anniversary party on wheels. The specially designed tram, with the iconic Guide Dog puppies, travelled through the city. It formed part of a broader experiential campaign, supported by PR and social media.


Reaction: The campaign reached over 6 million viewers, with coverage in mainstream and online media. The tram itself proved so popular PTV had people ringing daily, asking which route it was on.