McCann Health Australia | Guide Dogs Victoria Anniversary On Wheels
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Guide Dogs Victoria
Anniversary
On Wheels


Challenge: Guide Dogs Victoria wanted to celebrate their 60th Anniversary. So we searched for a celebration that would utilise the four-legged star power of our Guide Dogs to engage and educate.

 

Solution: We worked in partnership with Public Transport Victoria (PTV)/Yarra Trams to create an anniversary party on wheels. The specially designed tram, with the iconic Guide Dog puppies, travelled through the city. It formed part of a broader experiential campaign, supported by PR and social media.

 

Reaction: The campaign reached over 6 million viewers, with coverage in mainstream and online media. The tram itself proved so popular PTV had people ringing daily, asking which route it was on.

Date

May 15, 2019