Challenge: Guide Dogs Victoria wanted to celebrate their 60th Anniversary. So we searched for a celebration that would utilise the four-legged star power of our Guide Dogs to engage and educate.
Solution: We worked in partnership with Public Transport Victoria (PTV)/Yarra Trams to create an anniversary party on wheels. The specially designed tram, with the iconic Guide Dog puppies, travelled through the city. It formed part of a broader experiential campaign, supported by PR and social media.
Reaction: The campaign reached over 6 million viewers, with coverage in mainstream and online media. The tram itself proved so popular PTV had people ringing daily, asking which route it was on.
May 15, 2019