Challenge: Many people take probiotics for short periods to address a specific need. But we wanted to show the case for daily use.

Solution:  Every day life comes with its own microbial challenges. But our attention is often elsewhere. So we showed a concentrated slice of life that reminds us of the importance of immune health. Daily probiotics can help to support our immune system and prepare us for whatever the world brings.

Reaction: The campaign launched as a print ad but quickly took on a life of its own, expanding into online with animated banners and pre-rolls.