McCann Health Australia | Viagra - The Elephant In the Room
TVC, Agency
22211
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Novartis
Moving ahead


Challenge: Macular degeneration is a condition that can lead to blindness. Patients are diagnosed and told treatment involves injections into their eye – scheduled within the hour! Nothing prepares you for the news. So how do you prepare patients and bring fear down to size?

 

Solution: With an animated educational app designed especially for people with vision loss. High contrast helps with poor colour sensitivity. Supers are placed at the edge of frame to overcome central vision loss. Animation is simplified. And comic touches help defuse stress.

 

Results: Take up by key ophthalmologists was instant. Patients went in informed, reassured and already looking ahead.

Date

May 14, 2019