Challenge: Nestlé has over 150 years expertise in infant nutrition. But how do you make a heritage story that connects with busy mums?
Solution: Imagine if you could understand toddlers, long before they learnt to talk. That’s the starting point for the Toddler Talk campaign. With the benefit of 150 years in infant nutrition, Nestlé is able to understand toddlers in a way few others can. So we translated toddler opinions on everything from mum’s parenting skills to under-3s fashion.
Reaction: The campaign was much loved and helped raise brand awareness to new levels. From the initial TVC it expanded into a Facebook page, app, expo activations and pharmacy communications.